Laura Rike

Month one of Pinterest organic: content is indexing. Traffic starts. Numbers are modest.

Month six: the library is building. Keywords are ranking. Traffic is consistent and growing.

Month twelve: the content from month one is still driving qualified buyers. The cost per acquisition has not increased. It has dropped.

This is the compounding curve that every paid channel inverts. And it is not theoretical. It is what I watch happen across the e-commerce brands I manage.

Montreal Lighting is the example I come back to most. CA$18,540 in a single month, zero paid ads, zero paid assist. 194% revenue increase. The account had been building for months before that result landed.

It shows with the image below for a blogger who we successfully created a new 'baseline' instead of focusing on breaking through the ceiling she was experiencing with her traffic.

That is what compounding looks like when the infrastructure is set up correctly.

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👋 Hi, I'm Laura. I help businesses and bloggers add Pinterest as a strategic, data-driven, evergreen growth channel, so they can stop chasing leads on burnout-inducing platforms and start being found by high-intent buyers who are already looking for what they sell.

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I spent years doing Pinterest for brands you'd recognize. ClickFunnels. Mira. A few others.

And I almost never talked about it.

Because I'm a data nerd who lives in the backend, and tooting my own horn has never been my thing.

But here's what I realized: if you don't know I helped grow ClickFunnels' engaged Pinterest audience from 100k to 599k in 90 days, you can't make an informed decision about whether I'm the right person to build your system.

Something worth reframing if you're building a Pinterest strategy:
The pin is not the destination. The pin is the invitation.
Its job is to make someone curious enough to click. That's it.

The landing page does the work of converting. The offer does the work of delivering.
When business owners try to make the pin do too much, too much text, too much selling, too much information, it actually performs worse. People need a reason to click, not a reason to stay on the pin.

Let the page give them the answer.