Cosmic queen

Unsure as to what kind of skin-care routine you should be following? This new, direct-to-consumer brand (from beauty big-timer Unilever) does all the heavy lifting for you, taking the guesswork out of creating the perfect product protocol. All you have to do is answer a few questions about your skin and lifestyle online, and they'll send you either a three or a five-piece regimen tailor-made just for your unique complexion.

We'd never knock the O.G. Touche ɣlat, but there's no denying that while its sheer consistency makes it ideal for brightening skin, it's definitely not enough to conceal what needs concealing (dark circles, we're looking at you). Enter this newbie (available in 16 shades), which has the same luxurious texture and radiant finish as the original, but with a higher concentration of pigments for complete coverage.

Roanna's non-negotiables when it comes to liquid blushes are pretty simple: "Longevity, blend-ability, and pigmentation."

The Rare Beauty Soft Pinch Blush claims to do that and then some. It's formulated to have an airy and lightweight formula infused with color pigments that are supposed to last the whole day. It also contains a botanical blend of lotus, gardenia, and white water lily extracts from Selena's favorite flowers to help soothe, calm, and nourish your skin.