Social Spell

Fascinating. The Wall Street Journal has spliced Facebook news into liberal and conservative. If you get your news mostly from social media, the type of swing on the news you see depends on who you are following.

Blue Feed, Red Feed See Liberal Facebook and Conservative Facebook, Side by Side

When you are one of the most recognizable brands in the world, why rebrand?

Because you're owned by Facebook and you can do what you want, of course!

These are the Instagram icons that could have been Instagram introduced a brand new icon and really nice black and white app redesign today. In the case of the icon, it's one case where the word "finally" is truly justified; Instagram spent years...

When talking social media marketing, the results and KPIs are measurable. They're just not always directly numeric.

The Great Debate: Does Social Media Engagement Matter? | Simply Measured Engagement has been a major piece of social marketing ever since we were tallying Likes, comments, and shares manually. It’s a staple because it’s a constant. It’s been what we could measure since social was new, so it became the baseline for our entire measurement practice. But CMOs and business le…