Reez

Improving Amazon keyword rankings used to rely on strategies like 'search, find, buy' (SFB), where customers searched specific non-branded keywords, clicked, and purchased to boost rankings for those terms.

But the game has changed.

Now, a spike in overall sales—like going viral on TikTok—can impact rankings across the board, even for non-branded keywords.

For example, a product with weak non-branded ranks can see improved visibility if branded search sales spike from external traffic, even without direct sales through those terms.

The takeaway? Amazon's algorithm now values total sales momentum more than isolated keyword actions. It’s time to focus on the bigger picture.