Hotel Remote Sales

Here are some prominent hotel brands (and chains) leveraging AI in 2024–2025 — including for applications that enhance group / event business management:

Examples of Hotel Brands Utilizing AI for Group / Event / Revenue Optimization:

Marriott International:
Marriott is developing an “agentic layer” in its AI architecture, which could automate high-cost, repetitive processes (such as responding to event RFPs) and enable sales teams to focus on high-value planning. Hotel Dive Through its “Marriott Bonvoy Events” unit, Marriott is testing natural-language search tools to facilitate easier description of event requirements (capacity, setup, location) and receive relevant recommendations. Marriott Bonvoy Events

Hilton:
Hilton has deployed 41 live AI use-cases, including demand forecasting, segmentation for pricing, and revenue optimization, indirectly supporting competitive group and meeting rates. AI Adopters Club +2 PitchGrade +2 Additionally, Hilton is utilizing AI to personalize content (on web & app) for business travelers and meeting planners, ensuring they see relevant offers (e.g., room blocks + meeting packages) more easily.

InterContinental Hotels Group (IHG) :
IHG is collaborating with Google Cloud to integrate generative-AI features within its IHG One Rewards app, enabling planners (or guests) to create comprehensive trip itineraries, including hotel stays across IHG’s brands. InterContinental Hotels Group PLC Furthermore, IHG is utilizing an AI-powered revenue management system (N2Pricing) to dynamically price rooms and packages (“attributes” such as meeting-room + guest rooms) more effectively. On the procurement side, IHG reports that AI has driven self-service and operational efficiencies, freeing up resources for group sales operations. IHG Procurement

Why These Matter for Group Business:
By leveraging AI for dynamic pricing, these hotel companies can tailor their group-room block offers more intelligently — for instance, adjusting prices based on forecasted demand, local events, and competitor pricing. AI enables them to respond faster and more relevantly to group inquiries / RFPs by surfacing tailored pricing or package ideas. They also improve operational efficiency (with predictive forecasting and automation), freeing up sales teams to nurture high-value event leads.

Get creative when marketing and selling your hotel. Sweden has launched a campaign called "The Swedish Prescription" where doctors can prescribe travel to the country for health and wellness benefits, but it is not a formal part of the national healthcare system. The initiative, developed by the tourism board and in collaboration with medical professionals, encourages patients to visit Sweden to take advantage of its nature and culture to support mental and physical health through activities like forest walks, saunas, and cold plunges. It is a marketing campaign to highlight the country's therapeutic assets, with a downloadable referral form available for doctors to use.

Active sales efforts are crucial for hotels as they drive direct bookings, build strong client relationships, and help secure group business, events, and corporate accounts that significantly boost occupancy and revenue. By consistently pursuing new leads and nurturing existing ones, hotels can better manage seasonality and reduce reliance on OTAs. Remote sales experts can amplify these efforts by providing specialized skills, broader market reach, and consistent follow-up without the overhead costs of on-site staff. Their flexibility and focus allow hotels to tap into new markets and maintain a strong sales pipeline, ultimately increasing profitability.