Studio HMH

With a bittersweet twist to the past few years of learning to run my own design business at the start of covid, completing my degree and transitioning in life I have taken on a full-time role as the Website & Graphic Design Manager for Special Olympics Colorado. I’m going to be reconstructing my business here to focus on my passion projects. Stay tuned as I figure out my next steps. 💜

I hear this all the time “So what is a brand pattern? and how the heck do I use it, Hillary?” well lemme explain…

A brand pattern is just one element of your overall brand that can be used to reinforce a brand's identity and create consistency across various marketing materials. It can be a graphic, a texture, a shape, or a combination of these elements that is unique to the brand and easily recognizable.

To use a brand pattern, you can incorporate it into various aspects of your brand's visual identity, such as website design, social media graphics, business cards, packaging and other marketing materials.

Swipe through ➡️ and see if you can you guess which famous brands these patterns belong to? See how powerful patterns can be for recognition!