Melaniya Koval

His signature three-day course starts at $9,000. The VIP year-long program will set you back a jaw-dropping $100,000.

At these 'somatic laboratory' retreats (for the uninitiated, 'somatic' refers to therapy that relates to the body rather than the mind), willing participants are taught not just how to talk about s*x, but how to do it.

There's breathwork, ta***ic meditation, body awareness, eye-gazing, and, if the client consents, full nudity and 'physical guidance' are all on the menu. And men are paying serious money for the privilege.

If you're wondering what kind of guy signs up for something like this, Vox says it's a mix.