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Walmart unveils 'modern' new logo. The internet canโ€™t see the difference. 01/24/2025

๐—•๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐Ÿญ ๐—ผ๐—ฟ ๐Ÿฎ? ๐Ÿ‘€ Like Walmart, Iโ€™m a native Arkansan. And as a marketer, Iโ€™ve experienced a ๐™™๐™ž๐™จ๐™–๐™จ๐™ฉ๐™ง๐™ค๐™ช๐™จ logo rebrand firsthand. (Name redacted to protect the innocent.)

Before you rebrand, ask yourself:
โšก ๐—ช๐—ต๐—ฎ๐˜โ€™๐˜€ ๐—ฏ๐—ฟ๐—ผ๐—ธ๐—ฒ๐—ป?
โšก ๐—ช๐—ต๐—ผโ€™๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ?
โšก ๐—ช๐—ต๐—ฎ๐˜ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€ ๐˜‚๐—ฝ๐—ฑ๐—ฎ๐˜๐—ถ๐—ป๐—ด?
โšก ๐—ช๐—ต๐—ฎ๐˜โ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ฐ๐—ผ๐˜€๐˜?
โšก ๐——๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐™š๐™ซ๐™š๐™ฃ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ?

Branding is more than a new lookโ€”itโ€™s strategy - ๐——๐—  ๐˜‚๐˜€ ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐—ถ๐˜'๐˜€ ๐˜๐—ผ๐—ผ ๐—น๐—ฎ๐˜๐—ฒ.

Walmart unveils 'modern' new logo. The internet canโ€™t see the difference. The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

Mobile uploads 07/12/2014

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