Skvare

Here's a question worth asking about your membership website: what does a non-member see when they visit your member benefits page?

For most organizations, the answer is either nothing — or everything, with no reason to join.

For AACT, we built something in between. Non-members can browse the full list of discount programs and partner benefits. But the instructions for actually accessing each benefit? Those are for members only. When someone clicks to learn more, they land on a join page instead.

It's a small design decision with a real conversion impact. And because it's connected to CiviCRM membership data, it updates automatically when someone joins or renews.

https://f.mtr.cool/dkdivacgwf