eBrandary

Never Stop a PPC Campaign
That’s Converting Well! It’s fine to separate a keyword from an auto, broad, or phrase
match campaign to its own exact match campaign if it’s converting.
But don’t turn off the original converting campaign. Just because
a keyword works in one campaign type doesn’t mean it’s guaranteed
to do just as well when separated out.

Sometimes the best deals you make are the ones you DON’T make.