Swell Markets

YAY!! Such a great day!

This collage made me smile because it captures so many pieces of who I am.

🟤 The coffee? Accurate. ☕️
⚪ The market tents? Obviously.
🟡 The planner, dreamer, problem solver, community supporter, and cheerleader? Also accurate.

For those who may be new here, I'm Ashley Higdem, founder and owner of Swell Markets.

What most people see is market day. They see the vendors, the shoppers, the live music, the produce, the baked goods, and the smiling faces.

What they don't always see are the hours spent at a coffee shop planning months ahead, creating social media content, reviewing applications, answering messages, and constantly thinking about what I can do next.

🚫 Not because I have to.
♥️ Because I genuinely love it.

I love finding ways to help vendors succeed. I love creating opportunities for small businesses. I love watching communities gather around local food, local makers, and local connections.

Even after all these years, I'm still the person sitting with a notebook full of ideas, asking myself:

🟢 "What can I add next year?"
🟠 "What can I improve?"
🔵 "How can we make this even better?"

That's the heart behind Swell Markets. 🌻

Thank you to every vendor, shopper, sponsor, musician, volunteer, and community partner who has been part of this journey. You've helped turn an idea into something truly special, and I'm excited to keep growing it together.

❤️ Ashley

What a great morning with The Van Alstyne Chamber of Commerce at April’s monthly breakfast, hosted by Theogc10 garage in Anna.

OGC10 Garage is also our Railcar Farmers Market of Van Alstyne shopping bag sponsor, and we couldn’t be more excited to support their new business. They’re North Texas’s premier DIY auto garage—offering lift bays and flat bays you can rent so you can work on your own vehicle at your own pace, with access to professional-grade tools and equipment.

Even more inspiring is their mission to share knowledge and help keep the craft of wrenching/mechanics alive in an industry that’s slowly fading.

📍 5176 Private Road 5990 Bldg 6, Anna, TX 75409
🕒 Open 7 days a week | 8 AM – 8 PM

Grateful for a community that shows up, supports local, and invests in the next generation of skilled trades.