Kashmere Management Group

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from LinkedIn

Instagram just dropped FOUR new analytics - and they might actually change how you post 👀

These new engagement-focused metrics go beyond “likes” and show you what’s working, who’s watching, and what’s actually converting followers.

Here’s the breakdown...

1️⃣ WHEN People Liked Your Reel
★ Why it matters: you’ll spot what’s grabbing attention - your hook, a meme, that killer punchline - and replicate it.
★ Your next move: if likes spike after a bold statement or CTA, use that format again.

2️⃣ WHICH Slide Of Your Carousel People Liked
★ Why it matters: find out which slide is doing the heavy lifting (perfect for carousels, memes, or storytelling).
★ Your next move: test different slide orders and really double down on what seems to be hitting for your audience.

3️⃣ WHICH Posts Drive New Followers
★ Why it matters: your highest-viewed or highest-engaged post isn’t always your biggest growth driver, so this new metrics will help you spot it.
★ Your next move: audit your top growth posts: note the formats, topics, audiences you're speaking to. And then replicate it.

4️⃣ WHO Is Watching Your Content
★ Why it matters: number of followers is one thing, but actually seeing who they are will help you to optimise your content to target them further.
★ Your next move: take a look at the data... if you've had content go viral with an unexpected audience segment, it might be worth exploring that!

Need help making sense of your data or building a strategy that works? I know a girl (it's me, I'm the girl)