Meredith Kallaher

Love is great, but so is ROI. 💋💰💸 Love you BIG!

“So many of the wedding vendors at our last conference mentioned they are seeing me EVERYWHERE,” said Kristin, the owner of last week in our January planning meeting.

Y’all, it was music to my ears. 🙌🏼🎼🎷
Even though, I theoretically already knew that, because I had seen the results of our digital Awareness Ad Campaign in Meta’s Ad Manager, it was so fun to have a real life report from the other side of the computer screen!

The strategy is to make sure Kristin’s peers keep Hazelwood Paper top of mind so when one of their clients asks for a referral for gorgeous wedding invitations, her name pops to mind first! ! So cool, right?

On my blog this week I shared the first in a two part series about, what I like to call, the “Everywhere Campaign,” which explains, well everything about how and we use this campaign in my clients’ ad strategy.

In Part 2 which will post next week I’ll share the mechanics of setting up an Awareness Campaign in your own business...

In the meantime, please enjoy my article titled “Maximizing Brand Impact in 2024: A Guide to Strategic Facebook and Instagram Awareness Ad Campaigns.” The link is in my bio above 👆