5DW - 5 Days Website

A solar lead costs anywhere from 80 to 300 dollars to generate.

They fill out the form, the lead lands in your inbox, and then nothing happens for two hours. By then, they've talked to two of your competitors.

The lead doesn't tell you they ghosted. They just go cold. The leak isn't in your ad spend.

It's in the gap between the form fill and the first phone call.

Five star reviews drive local rankings, trust, and inbound calls.

Yet most home service businesses ask for them inconsistently. Some technicians remember. Most don't. The ones who do, do it awkwardly.

Meanwhile competitors with weaker work but better systems are stacking reviews every week. Review generation isn't a personality trait.

It's a workflow. Set it up once, run it after every completed job, and watch your local search position move.

You can run an HVAC company on sticky notes and a shared inbox until you can't.

Somewhere between 30 and 50 jobs a month, the cracks show. Missed follow ups. Forgotten quotes. Service calls that never got rebooked.

The owner becomes the bottleneck. Scaling past that point isn't about working harder. It's about putting the right system between the lead and the technician so nothing falls through.