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How to Use Google to Showcase Your Events
If you’re producing any event, you can make use of the event markup to help people find your event within the Google search experience. Are you hosting a workshop? Use the event markup so that when someone searches “workshops near me,” your event can show up. It’s also possible to discover events when people search for venues. Events may display in a venue’s Knowledge Panel that helps people find out what’s happening at that location.
Google recently launched this feature in Spain and Germany, so now the event search experience is live in nine countries and regions across the globe.

What is the Event Experience
It is designed to make it easier for people to find and attend events through Google Search and other products such as Google Maps. This feature provides two main benefits:

More interactive results: Events can be eligible to display in the event experience on Google, which features your logo, event description, and more.
Increased likelihood of discovery and conversion: People have a new way to interact with your event posting and click through to your website. Eventbrite, for instance, saw a 100% increase in the average year-over-year growth in their traffic from Google Search.
How to Get Your Events on Google, Read more-->

How to Use Google to Showcase Your Events If you’re producing any event, you can make use of the event markup to help people find your event within…