Kat Elizabeth

These 4 tools will make your life as a small business owner or service provider waaaaay easier.

And the best part?

I’m skipping past all the well-known and well-loved tools (hello Asana, Canva, Slack, etc etc).

Instead, let’s talk about some platforms you may not have heard of.

These total time-savers help you do behind-the-scenes work like:

👥Client management
💵Accounting
🗂Project organization

Although it takes a while to get everything in order, it’s so worth it...
..especially if you don’t have the budget to hire a team or outsource minor tasks yet.

This is your official reminder to take a break from client work and put hours into your own business at least once a week!

When was the last time you put some serious time into YOUR business?

Let me know in the comments.⬇️
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Are you too focused on the sale to actually close clients?🤯

Listen, we all need to sell our offers.

But clients can tell when they’re being sold to, and it makes them much less likely to buy.

No one wants to feel pressured, pushed, or harassed into a purchasing decision.🙅🏻‍♀️

There are 2 main ways to approach your marketing strategy.

1️⃣ A desire to make money

Are you only driven by the idea of hitting your monthly income goals?

Heads up—everyone can tell.

Without a passion for your product or service, your pitch is bound to fall flat.

A bit of this desire is great (and necessary), but it doesn’t belong in your sales pitch.

2️⃣ A desire to HELP

When you truly believe that your offer can change clients’ lives for the better, you’ll come across as more genuine, engaging, and convincing.

After all, it you’re not all in on your pitch, how can potential clients be?

A desire to help is also key in formulating your offer to begin with!

Who do you love working with? What niche gets you excited? What services are you passionate about?

THESE are the points to target.

When your purpose is clear, the clients will come.

❓How do you help people? Let me know in the comments!
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Does your branding strategy include copy? It should, and here’s why!

Newsflash—Copywriting is a huuuuge part of branding.

No, us copywriters don’t design your logos or pick your color palettes...
..but we do give your business a lot of its personality.💁🏻‍♀️

These are 3 ways copywriting should be involved in your branding strategy.

1️⃣ Brand voice

Just as every person on the planet has their own unique accent, set of expressions, and way of speaking...
..your business needs a recognizable voice that makes it memorable & sets it apart from the competition.

Play around with this voice until it feels authentic, then distill it down to 3-5 words.

Keep these words handy, because you’ll want to check in any time you create a new piece of content and make sure your brand voice is consistent!

2️⃣ Keywords

The best way to attract your ideal clients?

Make sure your messaging is carefully designed with those exact people or businesses in mind!

That means:

>Using the same vocabulary they do
>Addressing their pain points
>Showing how your product/service improves their life

3️⃣ Flow + tone

It’s not enough for copy to hit a bunch of buzzwords and then leave people hanging.

It needs, of course, to connect with potential clients, but also to sound good while doing so!

Reading your text aloud can:

>Catch sneaky spelling & grammar issues
>Ensure your brand voice is on point
>Double check that your offer is clear and easily understandable

Need extra help with any of these? I’m only a DM away.😉
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