Research Narrative

In today’s edition of “My how time flies,” we’re thrilled to announce that Research Narrative turns 10 today! We thought we’d share a few of our favorite milestones from our first decade.

Through the Years: The Timeline of Research Narrative Milestones

2012: The kickoff - Our first full month in business, we’re off to the races. A deep debt of gratitude to WNYC, Viacom, and Netflix for all trusting in us our first full year in business.

2013: Little company, big projects - We receive our first six figure check, back when people still sent checks. We think about framing it, but decide that depositing it is more fiscally responsible.

2014: Insights meets advisory - Our vision to launch an advisory arm comes to fruition, as we begin conducting consulting and retainer projects with media companies to improve their research functions and weave analytics and audience insights together.

2015: From solopreneur to business – As business expands, key contractors start to work a few too many hours to remain on contract, and we begin converting them to full time employment.

2016: Defining the future of media and the “multi” in multicultural – Rewarding projects allow us to predict media industry trends (we called Disney+ launching in 2019, folks) and delve into the intersections of culture and identity that define Americans.

2017: Investing in ourselves – We cross the chasm into our second five-year window, with investments in rebranding and data science personnel. We love our new logo and our logline: Reimagine. Reconsider. Rethink. Reinvent. Research Narrative. (We took that advice ourselves!)

2018: A place to call home (but not at home) – We find and decorate the perfect office space in Culver City, with a charming courtyard view, kitchenette, curiously luxurious office restrooms, and wait for it – ample free parking. Nobody’s commute is more than 15 minutes. It feels like home, and also winning the lottery.

2019: Going bicoastal – Our fearless leader relocates to the East Coast and begins hiring there, giving us a presence on both coasts. We setup remote work infrastructure and data security systems to accommodate work-from-home outside our LA office.

2020: A virtual world – COVID-19 hits, and our remote work investments suddenly become prescient. Team members graciously work from their bedrooms and kitchen tables as our beloved office shuts down. Methodologies and workflow shift to fully virtual, and our advanced preparation pays off in the form of our highest revenue year ever.

2021: Investing in our industry – Grateful for a fruitful 2020, we begin to give back more holistically to our industry. We make investments in data privacy research to support the Insights Association, and kickoff our first consortia study on the language of social justice and racial equity, as co-founders of the Multicultural Insights Collective.

What will the next ten years have in store? Well, you’ll just have to wait and see. 😉