FocalGroove
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We’ve been fans of what Kris Zouzoulas has been building with Crane Coffee Co. for a long time. His commitment to craft, sustainability, and creating meaningful experiences shows up in every detail of the business. Crane Coffee was founded in 2017 and has grown from a Charlotte pop-up into a thriving community-focused coffee brand.
That’s why we were excited to partner with Kris on the launch of the new Crane Coffee Co. website.
Together, we created a simple, fast digital experience that feels true to the shop itself. By integrating Square-powered order-ahead functionality, customers can quickly place pickup orders online while still getting a taste of the welcoming, intentional atmosphere that makes Crane special. The site’s Order Ahead experience is designed to let customers skip the wait and pick up seamlessly.
The goal wasn’t to build something flashy. It was to create a digital front door that reflects the same thoughtful experience you’ll find when you walk into Crane Coffee Co.
Check it out:
https://f.mtr.cool/rtubegcimi
07/03/2026
Some projects just have a groove from day one.
From concept to launch, working with Andrew Manzella and Paper Theater Studio was a blast.
We teamed up to bring a new website to life—built with modern web tooling, delivered on a lightning-fast edge network, and shaped by a shared appreciation for the creative process.
The technology matters, but the collaboration is what made this project special. Andrew had a clear vision, trusted the process, and was simply a joy to work with from start to finish.
Explore the new site: https://f.mtr.cool/ofwzuvnmnv
Or visit the link in our bio.
Thanks for trusting FocalGroove with the journey, Andrew. We love making cool things with cool people.
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Charlotte, NC
28025
