Braun Ink

Nice article about Braun Collection (my publishing company) publishing "Billion or Bust!: Growing a Tech Company in Texas," by Lanham Napier.

"We publish books that tell stories rather than 'preach and teach.” We call them True Business Adventure Tales. The narrator’s voice needs to be one of adventure, humor, forthrightness, and love. We want a voice that respects business and capitalism but also gives a sense, through fast-paced storytelling, of how to do business and capitalism better."

Bill Derwin Berna Barshay Susan Luria John Knowles Larry Knowles Astrid Braun Michael Goldberg Shuling Tai

Read more: https://www.digitaljournal.com/life/becca-braun-talks-about-the-book-billion-or-bust-growing-a-tech-company-in-texas/article

https://www.digitaljournal.com/life/becca-braun-talks-about-the-book-billion-or-bust-growing-a-tech-company-in-texas/article

Becca Braun talks about the bestselling book ‘Billion or Bust!: Growing a Tech Company in Texas’ Publisher Becca Braun chatted about the bestselling book

I'm happy that we have updated our Braun Ink website. One thing you can now do is purchase some limited edition books we have created (soup to nuts) for clients. Many clients write books for colleagues, family, and friends. But they also often tell terrific stories.

For instance, Bob Gries, a longtime philanthropist, investor, and adventurer, and prior partial owner of a certain Cleveland football team, writes in "Aging with Attitude" about doing 100 major athletic adventures AFTER age 50! His stories are terrific and will inspire you to get out and adventure.

There are other limited print edition books you can get on our site. Check it out -- https://www.braunink.com/biographies/

I love this (pictured) information about best selling case studies of 2021 from The Case Centre.

Listen, y'all, case studies are the ultimate in story-based, immersive, experiential teaching and learning.

Cases tell stories, and then the teacher's job is to actually CREATE LEARNING from the story so the story is not only serving as entertainment but also as actual education. That's what I love. Edutainment.

Case studies (and teachers who use the case method) create:
--Immersive classrooms.
--Experiential learning.
--Pedagogy -- turning stories into actual enduring lessons.
--Bonds--socratic method, teacher and student relationship.

Now, I do wish the infographic showed Braun Collection cases* as being best sellers. But, we've got a ways to go before we break into the market in a meaningful way. So, we're not there . . . yet.

Also, it's nice to see that yet again ICFAI Business School's Debrapratim Purkayastha was most featured author. His fantastic comic book case studies "had me from hello" (so to speak). He passed away from COVID in 2021. I didn't know him, but I loved his work so much that I have now partnered with the illustrator for his case studies, the excellent Sid Ghosh, to create at least one comic book case study that we will (in a small way, on the back) also honor the memory of Debrapratim. (Sid, yes, I do still need to get a case study subject & situation for us -- I'm on it!)

Lastly, the Case Centre really is an amazing place to access cases. It's a superstore of cases. You can search by any topic and you'll find a just-right case study and support materials.

Okay, I know: I nerd out on case studies. But, once you teach and learn business through case studies, you cannot go back :-).

PS: Also happy to see my alma mater, Harvard Business School, on there! It's where I fell in love with the case method and case studies.

*Braun Collection case studies are typically complex case studies (True Business Adventure Tales), comic book case studies, and super-compact case studies (BizBios).