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Dunbar's number says that humans (and other primates) are able to hold relationships between groups of about 150 people. 150 is around where the human brain reaches its cognitive load.

In ancient Rome, the military divided up its soldiers into groups-- cohorts-- of 80 and 150 people.

Moreover, monkeys stay in groups of about 150. They maintain their relationships by social grooming. The monkeys groom each other by picking off knats and dirt of each other's fur and spend about 40% of their time doing so.

Social grooming among humans is said to function by gesture of human touch (such as handshakes), but also by language. Social groups are maintained by small talk and gossip, where humans mention each other to establish group cohesion. Allegedly, when communicating, humans spend about 40% of their time in social gossip.

People, fundamentally, have a desire to stay part of a group. Often, just acknowledging someone or saying their name is enough to make them feel like they're part of the group.

Creating groups for people is inherently valuable because it fulfills this innate desire.

Who are your top 150 people?

Marketing Strategy Fundamentals: The Center of Gravity (part I)

Marketing Strategy: Center of Gravity Marketing Strategy: Center of Gravity Part 1: Reading from Clausewitz http://megacommand.com

Scaling Up Your Marketing

It happens often that you stumble upon a keyword or small niche where you're successful in getting conversions, but you're a bit confused on how to how to scale the advertisement. It's not as simple as just increasing the budget or getting a bigger audience, because there's no guarantee that the additional impressions you get will be shown the type of people that resemble your customer.

Sometimes you get lucky and strike at oil, but more than time than not, your campaign is a dud. There are many more elements that need to be in play for you to be successful. First is TRACKING the right numbers. As I mentioned in my FREE guide, amateur marketers get hung up with vanity metrics. People often look at "likes, engagements, emojis" when none of these metrics have any effect on the bottom line. In Google Adwords, there's 40 or 50 different metrics, numbers, and ratios you can track, but really 2 or 3 really make any difference. Tracking the right numbers is key.
If you haven't already downloaded my free starter guide, do so right now:

Free PPC Guide: 3 Vital Strategies To Improve ROI
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Nothing else will really make sense until you go through this 3 part guide on:
1. Rack Up Profits
2. Cutting Costs &
3. Taking Advantage of the Best Tools

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"Rack Up Profits By Cashing In On Buyer Intent (PPC Guide)"
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Big value bomb coming later today will answer all of your Google Adwords & Facebook PPC questions. Make sure you're subscribed to my email list to receive it.

You may running paid ads to your e-commerce or business website, but you're having trouble converting traffic to sales. Solving this problem is a bit easier than you think, but it will require a bit of mindset shift.

In my guide I also cover "Targeting" (interests & demographic), how to spy on your competitors, the best strategies for B2B based businesses. There's an entire section devoted to maximizing the value of your ads and by setting proper budget-caps and creating customer segments.

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