GAZ

The Exoterix project presented a unique and exciting challenge: to create a branding identity for a fashion brand that skillfully navigates between the allure of seasonal trends and the grace of timeless. This intricate balance was key to developing a robust and dynamic brand identity for Exoterix, one that resonates with the ever-evolving landscape of fashion yet remains anchored in enduring appeal. Drop a 💯 below if this is your vibe!



Case Snippet: Crafting the Brand

Swipe to see the magic behind the brand:

1️⃣ Origin Story: The vanderHulsts, a 5th generation family from the Netherlands with deep-rooted farming heritage, came to us seeking a brand identity that embodied their premium products and rich lineage.
2️⃣ Name Game: We landed on "Vander Farmers", seamlessly blending their esteemed family name, vanderHulsts, with their farming legacy. Remember, a brand's name should mirror the client's identity, values, and aspirations.
3️⃣ Our Challenge: We created a branding range from bold, elegant/classic to contemporary, giving the client three logo options within the same branding concept.
4️⃣ Final Choice: Embracing grace and timelessness, the Vander Farmers selected the elegant logo design. An emblem now synonymous with sophistication and family heritage.