Awin US

Affiliate marketing is getting harder to define. But that’s not a bad thing.

With LLMs reshaping discovery, new partner models emerging, and more non-linear consumer journeys, the channel is evolving fast.

That’s why we created Awin’s Power 100 💡

Our 2026 index highlights the 100 most innovative partners on the Awin platform, showing how quickly the ecosystem is changing.

If you want a clearer read on precisely what’s changing (and why it matters), start here 👉 https://ow.ly/7kk950Z1tJc

What role can affiliate creators play in building a global sportswear brand?

Recorded live at ThinkTank Americas in Chicago, the latest Awin-Win Marketing Podcast features Under Armour’s Dimitrija Georgiev discussing how the brand is evolving its approach to affiliate and creator partnerships.

Topics covered include:
👉 Using affiliate to support wider brand and business priorities
👉 Demonstrating channel value internally at a global enterprise brand
👉 What makes creator partnerships actually resonate with audiences

Listen now: https://ow.ly/aWyv50YZtsu