Viking General Store

The End of School Sale starts NOW! 🎉

Everything is 20% OFF - no code needed! Stock up on spirit wear, grab the perfect gift for grads & teachers, or treat yourself to your favorite styles before they’re gone.

Sizes & styles are limited, so shop early!

Viking General Store Viking General Store

Happy Mother’s Day to the moms who do it all!

To the moms who model our brand, support our small business, spend weekends at the ball fields, cheer from the sidelines and somehow still make it look cute - we see you.

Thank you for showing up for your families, your communities and our brand. This weekend we celebrate YOU!

STC East fans 🧡🖤

Check out the latest styles - we think you’re going to love them.

Tell a friend & don’t forget - you can shop directly from our posts.

Batavia fans ❤️💛

Check out the latest styles - we think you’re going to love them.

Tell a friend & don’t forget - you can shop directly from our posts.

STC North fans 💙🖤

Check out the latest styles - we think you’re going to love them.

Tell a friend & don’t forget - you can shop directly from our posts.

The best of what’s around is here. Our Town Series is officially live online! Tell your best friends, celebrate your hometown and shop the collection now.

Link in bio.

Wow! What a weekend.

Our Town Series launch wouldn’t have been the same without the incredible female-owned businesses who supported, collaborated and cheered us on. Being surrounded by such an incredible community is something we don’t take for granted.

Thank you for pouring into our dream - we’re so grateful to grow alongside you. Here’s to supporting local, always!

- home goods & lifestyle shopof.423 - women’s apparel boutique
- portrait & lifestyle photographer
- custom embroidery
- balloons & party shop
- florist

Join the Hometown Club - and get early access to shop online our latest collections!

Click the link in our bio to sign up today.

❌GIVEAWAY CLOSED❌

We’re giving away $25 each to you and a friend to shop our Town Series launch this weekend.

Here’s how to enter:
1️⃣ Follow us
2️⃣ Tag a friend in the comments (your friend must also follow us)
3️⃣ Drop your school’s heart color in the comments
💙Geneva
❤️Batavia
🧡STC East
🖤STC North

We’ll announce one lucky duo this Thursday - good luck!

📸