Word & Roger

Word & Roger is proud to have worked with The Fifth String on all branding & marketing efforts.

name / logo / website / marketing materials

Amos Watts, the Chef / Owner, wanted to represent his love of bluegrass music in the brand....we said: giddy up!

The logo playfully incorporates a five pronged fork with a tuning nob on the fifth / short string of the banjo.

Do yourself a favor and check out this amazing restaurant!

We've been tight-lipped as we work on the branding for The Fifth String...but the cat is out of the bag!

Looking forward to sharing what we've been creating.

Stay tuned!

Amos Watts Will Soon Open the Fifth String in the Former Old Major Space The Highland restaurant will feature dishes inspired by the chef’s tenures at Old Major, Corrida, and Acorn, complemented by a top-notch happy hour program.