IMBUE

“Uhhh Gina, what is Imbue? How did you decide on it? Does it mean something to you?”
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These questions should be easy to answer, but do you want to know what’s not easy? I mean besides life itself... coming up with the name of your business! WHOA! I can’t even tell you the months, days, weeks, hours, NIGHTS spent thinking of a word or words to mash together that would sound cool... I even tried making up words, it’s harder than you think! My friends and family can tell you I’m a perfectionist but MAN, I was being like an EXTRA EXTRA perfectionist with this! Honestly, I wish I could have a simple answer to this, butttt I don’t 🤷🏻‍♀️ all I can tell you is just make sure the name you choose for your business really defines not only who you are as a company, but also you as a person.
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I knew I wanted my company name to be snappy, easy to pronounce, modern - but still withstand trends and time, something with a little edge and mystery to it, but most of all, I knew I wanted it to embody who I am and what I bring to the table.
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By definition, IMBUE (pronounced im•byu) means to instill, inspire or permeate with feeling, ideas or emotions. This name rang so true once I let it sit in my mind, it was everything I wanted in one. single. word. 👏🏼
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How did you decide on a name for your business? If you don’t have one (yet 😉) what would you call it?