Golin

What a night at the Shorty Awards!

Adobe "The Unfinished Film" kicked things off with a win in User-Generated Content, and Grubhub "Snooze Insurance" kept the momentum going with wins in Data & Insights and Storytelling, Gold in Consumer Brand, and Silver in Restaurants.

Congrats to the brilliant teams behind this work, and to our clients for trusting us to bring these stories to life.

Last night in New York, we celebrated the launch of Share of Culture, the new book from our Global Chief Strategy Officer, Paul Parton.

The conversation brought together a range of perspectives shaping how brands grow today, with Kristen Kusterer, EVP and Executive Creative Director, and Kim Mittag, NA Head of Influencer, alongside Rebecca Peel, Cannes Lions North America Lead at Contagious, Colin Rocker, Forbes 30 Under 30 Content Creator, and Christopher Krautler, Senior Director of Brand Marketing and Consumer Communications at Grubhub.

Together, they unpacked what it really takes to earn attention in a fragmented landscape and why cultural relevance is no longer optional. It’s everything.

Proud to share that Elaine Rodrigues, Managing Director at Golin Brazil was selected as a juror for the PR Lions at the Cannes Lions Festival of Creativity. With a global perspective and an eye for work that drives real impact, Elaine is a champion of the work that pushes PR forward. Congratulations! 🦁

Elaine Rodrigues | PR Jury With over 25 years at the forefront of strategic communications, Elaine doesn’t just manage reputations — she is driven by delivering results on complex

PRWeek spotlighted a key tension identified in Golin’s CEO Impact Index H2 2025: politics has moved to the top of the CEO agenda, bringing partisan dimensions to nearly all business announcements and decisions. To maintain reputation in this newly politicized environment, CEOs must master the art of 'engagement without endorsement' — attending White House meetings, making investment announcements and achieving policy-adjacent business goals with business-first language that avoids ideological positioning.

More via PRWeek:

Golin study: CEOs navigating political issues must master ‘engagement without endorsement’ Golin study: CEOs navigating political issues must master ‘engagement without endorsement’. From PR Week

Named Campaign of the Week by Contagious, Golin’s latest work for Specsavers is flipping the script on hearing health — turning it from a personal problem into a shared relationship fix.

By reframing hearing aids through the lens of love, connection and intimacy, the campaign cuts through stigma and sparks action where it matters most: together.

From cultural tease to full-scale reveal, this is what happens when entertainment leads and behavior change follows.

How Specsavers turned hearing aids into a relationship fix © 2026 Informa Events (Europe) Limited and its related entities (t/a LIONS). All rights reserved. This document is for the personal use of authorized users only and is the property of LIONS. It is protected by copyright and other intellectual property laws. It may not be reproduced, distributed, s...

Lights. Camera. Confessional. 🍟🎬

Golin teamed up with McDonald's and reality star Olandria Carthen to bring the in 8 First Job Confessional to life in New York City—turning first jobs into can’t-look-away moments.

From raw, unfiltered stories to the real skills we carry long after clocking out, fans stepped into the booth to share what their first jobs taught them.

On launch day, trended #4 globally on X — proving just how universal these stories are.

It’s culture, it’s nostalgia, it’s truth—and it’s just getting started.

https://bit.ly/40ZxgfK

Sarah Vellozzi, our managing director of U.S. corporate affairs, has been recognized as a PRWeek Woman of Distinction! 🎉

Sarah has redefined how the industry thinks about executive influence — from architecting the CEO Impact Index to building innovative solutions that help C-suite leaders show up with purpose and impact. We're so proud to call her one of our own.

Congratulations, Sarah!

Sarah Vellozzi, Women of Distinction 2026 Sarah Vellozzi, Women of Distinction 2026. From PR Week

Sarah Vellozzi, our managing director of U.S. corporate affairs, has been recognized as a PRWeek Woman of Distinction! 🎉

Sarah has redefined how the industry thinks about executive influence — from architecting the CEO Impact Index to building innovative solutions that help C-suite leaders show up with purpose and impact. We’re so proud to call her one of our own.

Congratulations, Sarah!

From employee experience to leadership transparency, the real way to unlock the power of AI is to get your people involved.

In this new expert insight, Kris MacAuslan, EVP, transformation & workforce engagement, explores why organizations struggle with AI adoption when employees aren’t part of the story.

Your AI Story Has a Human Problem — Whether You Admit It or Not - Golin Organizations are investing heavily in AI technology but neglecting the human side of adoption. Learn how a people-first AI narrative — built on authentic employee experiences, cultural change management, and leadership modeling — drives real adoption results, including 93% AI adoption in 9 mont...