Chicago Brander

Creative Directors: Your writer and designer are not mind readers. Do not give them crap feedback that consists only of "I don't think it's there yet" and expect them to come back with something better. Be specific. Offer suggestions. Do your job.

Conservative industries like insurance think they can't tell emotional stories. That's fear talking from one person within either the Marketing Dept or the agency. Not some rule anyone needs to follow. Thai Life Insurance sure doesn't.

Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story to Music Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces.

I fell culprit to the last step - closing the laptop and going right to bed. Guess I need more of a buffer between!

This Is The Ultimate Bedtime Routine For Better Sleep A bedtime routine might sound like something that's only necessary for the grade-school set, but following a nightly schedule can greatly improve the sleep of the biggest of kids adults, too. Sleep experts recommend establishing a bedtime routine,...