Filip Sardi

𝗗𝗼𝗻'𝘁 𝗴𝗲𝘁 𝗯𝗹𝗶𝗻𝗱𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗹𝗶𝗴𝗵𝘁𝘀. 😎..from next shiny tool, course, or masterclass in your Facebook news feed.

Here's what happened last week to me.

I almost pulled the trigger and cashed out a five-figure investment for a group coaching program, that LOOKED IRRESISTIBLE!

They lured me in with their perfect marketing message, language, and guarantees.

I was excited, drooling, and ready to rock and roll!

Funny thing is - I've been writing about avoiding shiny objects for years now, just to discover a credit card in my hand, ready to go all in.

I guess no one is 100% immune to the infamous S.O.S. aka "shiny object syndrome". 💎

Don't get me wrong, the program creators are LEGIT, and they have helped THOUSANDS of people, so it could certainly help grow my "high ticket" funnel long term.

Why didn't I pull the trigger then?

For me it's all about:
👉 "Practice what you preach" 👈

And I've been preaching forever now, that when making an investment in your business or personal growth, you have to assess 2 important factors first.

So before making this purchase, I made myself go through the following mini-exercise, to realize it's not the best way for me to reach my current business goals.

Here are the questions you should ask yourself:

🔎 What are my current 60-90 day immediate business goals?
The purpose of this question is to get a reminder of what's really important to YOU, instead of focusing on someone else convincing you otherwise.

🔎 What are my current business resources?
The purpose of this question is to determine how much time and money would it actually take to implement the program you are about to purchase.

🔎 Can you do it yourself and if so, will it affect other business activities. Next, does this program require an additional marketing budget that's in your scope?

The easiest part of the process is to pull out your credit card and make a purchase.

Whether you'll actually get results, will hugely depend on honestly answer these two questions.

Instead of results, you could easily end up on the "dark side" with cookies, overwhelm, and self-doubt.

I don't want that for you, so make sure to go through this exercise before making your next investment.

Be ruthless and fully transparent, because it's the only way to avoid being blinded and paralyzed by all the business lights out there.

- Filip "In Your Corner" Sardi

👉𝐓𝐡𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲-𝐛𝐚𝐬𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐢𝐬 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐟𝐨𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬! 😉..
79% OF ORGANIZATIONS SAY THAT A JOURNEY-BASED APPROACH IS EXTREMELY IMPORTANT IN THEIR SUCCESS...
⭐️ High performers are data-driven, they use a journey-based approach and can effectively connect customer behavior data across the channels.
⭐️ Effectively integrating, analyzing, and acting on journey data is the foundation of a successful customer experience program.
⭐️ Leveraging a journey-based approach enables high performers to become more effective in three major areas of Customer Success: data integration, journey analysis, and orchestration...
Remember these four fundamental keywords:
👉integrate (create customer success path for your course)
👉collect (start tracking the progress of your customers)
👉investigate (analyze for obstacles)
👉orchestrate (re-define success path, if necessary)

𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝟮: 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗳𝗲𝗲𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 “𝗺𝗮𝗰𝗵𝗶𝗻𝗲” 𝗮𝗻𝗱 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳? 🧐..
You hear business owners claiming all the time that “I just had a 6-figure launch” or “I made seven figures this year, and so can you!”..
Here’s what they DON’T tell you:
👉How much they PAID to the ads person, the copywriter, the tech person, the graphic designer, affiliate partners...not to mention the software to make it all work...
So after a launch you look at the numbers and wonder...where did the money go?
You’ve ended up feeding the “machine” and not yourself...
Mistake #2: Revenue can be misleading 😥..
It's common sense, yet we'd all sometimes rather live with our heads in the clouds, and turn our heads away from the EXPENSES side of the launch...
And while your REVENUE numbers might be impressive.
What matters at the end of the day are your PROFITS.
Because that’s what allows your business to grow.
(🐱‍👤 For the advanced level ninjas out there who can go into fat red, and generate significant profits on the backend - I'm not talking to you)..
ON THE BRIGHT SIDE: Even if you've barely made a ROI, now you have a bunch of customers, and the next sell you make to them won't cost you a dime...
👉But please, do your launch math the right way - both REVENUE and EXPENSES.👈
Add average order value, calculate your customer lifetime value, and you'll be able to figure out how to BOOST your profits during the next one. 💵🧐..
Remember, if your product is PROVEN TO CONVERT, and HELPS YOUR AUDIENCE - you don't need 572 shiny tactics to succeed. 💎..
Be patient, know your numbers, and focus on one thing. 🕵️‍♀️