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How to actually implement AI in marketing teams

In this episode of the B2B Marketing Leaders podcast, Doug Kimball, Sr. Director, Product Marketing at Digital Sciences, shares how teams can practically integrate AI into marketing workflows.

Doug shares insights on initiatives like "AI Tuesdays" - a dedicated time for teams to explore and experiment with AI without the pressure of immediate results. He explains how this approach fosters real AI adoption across the organization, enhancing collaboration between marketing and sales teams, refining go-to-market strategies, and building long-term AI expertise through consistent experimentation and investment.

You can watch the full episode here: https://youtu.be/Gwp7JKgjzq8

What AI can reveal about your market positioning

In this episode of the B2B Marketing Leaders podcast, Olga Bakanova, Head of Marketing at BESTMIX Software, shares how AI can uncover unexpected insights during market planning.

Olga shares how AI-driven competitive analysis revealed that the company was perceived as the most expensive solution, even without publicly available pricing. She explains how such insights help marketers gain a deeper understanding of market perception, refine positioning, and identify hidden assumptions that shape customer decision-making.

You can watch the full episode here: https://youtu.be/Gwp7JKgjzq8