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J: If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, “It’s complicated.” And it seems to be getting more complicated as time goes on. Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in data’s relevance

Salesforce bets AI agents can solve business leaders' struggles with data | MarTech Salesforce shared a report on how business leaders struggle with data before introducing AI agents for Tableau as a response.

Are marketers really replacing martech tools with low-cost, AI-generated apps?: In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are marketers really replicating some of the most popular martech applications for a fraction of the cost using AI? And

Are marketers really replacing martech tools with low-cost, AI-generated apps? | MarTech What does it mean for SaaS martech vendors when the users have so much control?