ZeroN Research

Heuristic (e.g. mental shortcuts, rules of thumb) decision-making and biases research.

Representativeness, anchoring and adjustment, and availability.

Understanding Heuristics: The Psychology of Mental Shortcuts In psychology, heuristics are efficient mental processes that help humans solve problems and learn new concepts.

Such a varied world we live in. So much to know!

74 of Our Favorite Facts for 2020 Each day, our editors collect the most interesting, striking or delightful facts to appear in articles throughout the paper. Here are 74 from the past year that were the most revealing.

How 25 of Your Favorite Halloween Candies Got Their Names Know the etymologies behind all those candies you hand to the superheroes and ghosts who stop by your door.

Cornell Food Researcher's Downfall Raises Larger Questions For Science Brian Wansink made a name for himself producing pithy, palatable studies that connected people's eating habits with cues from their environment. His data manipulation now serves as a cautionary tale.

Don't be fooled... including by yourself.

20 Cognitive Biases That Affect Your Decisions You put a lot of thought into every choice that you make … which could be the reason why you’re making bad decisions.