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Are you looking to enhance your LinkedIn reach and optimize the performance of your content on the platform?✨ The Creativity and Innovation Network has recently released a fresh set of findings regarding essential recommendations for the LinkedIn algorithm. These insights build upon the research conducted by renowned LinkedIn expert Richard van der Blom last year. The analysis was based on a sample of 2,000 posts published on LinkedIn between February and March of this year.

It's time for another ! Are you on Lemon8 yet?

Lemon8 is a trending video and photo-sharing social media app. It doesn't support vertical video scrolling like TikTok, and the content created on the app usually centers around a specific topic. Some users have described it as a combination between TikTok and Pinterest, with some other characteristics resembling Instagram.

The top trending topics on the app are fashion, beauty, food, wellness, and travel. Under each topic are suggestions, recommendations, get-ready-with-me style videos, and perfectly curated, aesthetically pleasing content.

It's interesting to see an app like this blow up so quickly, now having over 17 million downloads globally since its launch in March 2020.

Have you tried Lemon8 yet?

Happy ! Let's chat about how to drive better results on LinkedIn.

LinkedIn says that focusing on the following aspects will help drive better results:

▶️ Aspirational messaging: This is all about connecting your brand to desirability. For example, showing why driving your vehicle will bring a more adventurous lifestyle.
▶️ Innovation-based messaging: This focuses on new ideas and unique products. Either the content itself is unique, or the experience of using the product/service feels unique to consumers.
▶️ Loyalty-based messaging: This type of content contributes to mid-funnel Favorability. Does your brand reflect your audience’s values? Would consumers say that they love your brand?

Utilizing these aspects can help to better connect your brand with its audience and their desires.