The Reston Expert with Samson Properties

This North Reston home sat on the market for 159 days and didn’t sell.
It’s a beautiful property in a fantastic location — close to shopping, amenities, Metro, and major commuter routes. But it was vacant, un staged, and ultimately had to reduce its price and then it expired.
Now it’s back on the market with the same agent… and the same vacant photos… hoping for a different result.
Here’s the reality:
• Staged homes sell 73% faster than non-staged homes.
• On average, staged homes sell for up to 10% more.
• 85% of buyers say it’s easier to visualize themselves living in a staged home.
• The return on staging is often 5–15 times the initial investment.
Presentation matters. Buyers shop online first. If a home feels cold, empty, or hard to picture living in, they scroll right past it.
So take a look at the vacant photo versus the staged one — which feels more like “home” to you?
If you’re thinking about selling — or know someone who is — let’s talk about a strategy that helps your home stand out and sell for top dollar. I’d be happy to help.