AW designs

Proud to support our community through United Way of Franklin County!

📣 Small Business Circle Spotlight

Today’s spotlight is on AW designs — a proud member of United Way of Franklin County’s 365 Small Business Circle!

Since 2018, AW designs has been providing high-quality graphic design, marketing, and development services to meet the unique needs of nonprofit organizations, small businesses, and political campaigns

When you support AW designs, you’re supporting a business that’s helping United Way build a stronger Franklin County for everyone.

📍 Chambersburg, PA
🌐 Website: https://www.awdesignsllc.com/
💛 A big thank-you to AW designs for giving back to our community all year long!

Interested in becoming a 365 Small Business Circle member? Learn more at www.uwfcpa.org/365-small-business-circle

What does Cracker Barrel’s logo reversal teach us about branding? 🤔
Cracker Barrel recently scrapped its minimalist logo redesign after customer backlash.
Research from YouGov found:
- 76% of consumers preferred the original logo
- 29% said the rebrand made them less likely to visit

The lesson? Logos are more than design, they’re memory codes tied to consumer trust, nostalgia, and recognition.

For marketers, this highlights three key points:
1️⃣ Heritage branding can outweigh trends
2️⃣ Testing and phased rollouts reduce risk
3️⃣ Communicating the why behind a change matters as much as the change itself

History shows similar cases (Gap 2010, New Coke 1985) where consumer attachment beat out modernization.

So, how can brands modernize effectively without alienating loyal customers? Is subtle refinement the better path, or can a bold rebrand still succeed if executed differently? Let us know your thoughts 💭

Image via USA Today
Full article: Ad Age

Does your logo represent your company?

Have a website that could use a facelift? We can refresh websites, too! This helps save you some money while making sure your website represents your business or organization as it is today.

We had the pleasure of working with Mike Straley to update his professional speaker website with current photos, improved navigation, and other minor tweaks.

What do you think?

mikestraley.com

This client came to us wanting a website for online ordering. In the process, we also kinda ended up creating this logo with typography and colors they had already started using. Plus, the client wanted to feature their dog - how cute!

What takeaways do you have for customers? Anything like this sensational brochure for Cluggy's? You really get a sense of their brand and business through the design, which is the goal!