Luminus

Client Testimonial:

"Tim Bouchard, the account management and graphic arts team at the Luminus Agency are excellent website developers. They are professional, helpful, insightful, attentive, positive and creative, making every step of the design process seamless. We are thrilled with our new website. We love our new company logo. We highly recommend Luminus."
-Debora DeSimone, Saratoga Lake Massage

The local focus and presence of niche health and wellness communities can make Reddit an attractive channel for healthcare marketers and practices, However, there are certain guidelines that healthcare advertisers must abide by under Reddit's Healthcare Products and Services policy, and advertisers are not allowed to target users in the Physical and Mental Health sensitive category.

Reddit's Healthcare Products and Services policy has specific rules for the following topics for advertisers based in the United States:

⚠️ Pharmaceutical Drugs: Ads allowed with restrictions. Advertisers must be managed by a Reddit Sales Representative.
⚠️ Medical Devices: Ads allowed with restrictions. All medical devices must be approved by the FDA and listed in their database.
⚠️ Pharmacies: Ads for online & brick and mortar are allowed with restrictions. Advertisers must be managed by a Reddit Sales Representative.
⚠️ Healthcare providers and medical services: Ads allowed with restrictions. Advertisers must be managed by a Reddit Sales Representative.
⚠️ Supplements: Ads allowed with restrictions. Ads must comply with all applicable healthcare and wellness industry standards, as well as relevant local laws and regulations.
⚠️ Birth Control & Family Planning: Ads for non-prescription birth control and family planning products are allowed. Prescription products are subject to the restrictions on prescription drugs and medical devices. In all cases, ads must focus on the clinical aspects of products.
⚠️ Weight Loss Products and Services: Ads for weight loss products and services are subject to the restrictions on prescription drugs and supplements. Ads for weight loss products and services must also not include before and after photos, or reinforce unrealistic or unhealthy beauty standards.

Brush up on the full policy here: https://reddithelp.pulse.ly/8m9mtgpeyo

Community-based solutions can play an outsized role in the healthcare industry - especially when it comes to bringing down costs for both payers and providers. At the center of these community-based solutions are health navigators, who help bridge gaps in the healthcare system by connecting patients to care and preventing crisis development.

Dr. Enrique Enguidanos, Founder and CEO of CBCS, has extensive experience in emergency medicine and care coordination, and had this to say about the importance of listening to patients' needs:

"As we listen to the stories of those we’re serving, we find out where the disconnects are. It’s often really, really simple issues...I can’t tell you the number of times that CBCS encounters individuals that are going to an emergency department because that’s where things can get translated best for them. And we then will just bring a simple solution like a translation service for multiple languages and that grabs the individual early on and prevents crisis development, prevents them having to go to an expensive ED just to get good translation."

Check out the full discussion in the fourth episode of our of Healthcare Marketing Edge podcast, which includes a focus on storytelling as a powerful tool for healthcare organizations to convey their value and connect with patients: https://luminus.pulse.ly/dmujpo1mny

CBC Solutions, a healthcare organization that partners with insurers and hospital systems to connect high-utilizing patients with social services, needed a website that could function as a storytelling vessel to bring awareness to a critical need in the community.

As part of a larger rebranding effort, Luminus delivered a vibrant new website for CBCS featuring a complex homepage animation that takes the visitor through a detailed sequence of scenarios and data that tell the story of the community health resource issues that are faced today. From there, the website dives into current project data and success stories that have helped thousands of people and saved millions of dollars.

This project also took home a Silver award at the 2024 AAF Buffalo American Advertising Awards.

See the full case study here: https://luminus.pulse.ly/qjb0fzwocv