Flying Bicycle Creative

I thought Flying Bicycle Creative already *was* a member of but derp sure wasn’t. Rectified!

Ditch the word “we” in any leading headline—it’ll upgrade your marketing in under a minute. ⁣
I know: the do-gooder urge to explain your org right off the bat.  ⁣
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But Southern class is putting the reader first—you can talk about you later. (If you’re reading this post, it’s because I’m talking about you, not me.) ⁣
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Watch: ⁣
“We do expert makeovers for unfashionable gerbils.” ⁣
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Swap: ⁣
“You’re a fashion “do”. Now, your gerbil is too.” ⁣
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Introductory headlines are what people read most, so headlines are an impactful place to start. But wherever you flip “we” for “you”, your copy will hustle harder—while sounding less salesy. ⁣
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So when you’re tempted to say, “We provide” in your proposal, try “you recieve.” If you want to write “we’ve got experience,” say “you’ll benefit from our experience” instead.⁣
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(Is this the only way to write a headline? Perish the thought. ⁣But if you’ve got a pesky “we” already, it’s a simple upgrade you can pop into action tuh-day.)

Strategy means never having to cater lunch for your 9am creative review again.⁣
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Because strategy turns your committee into your team. Instead of splintering over individual preferences, everyone rallies to support your strategy. ⁣
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With strategy, no one’s feelings get hurt. There are no winners, losers, favorites, or compromises. The strategy makes those calls, not any one individual.⁣
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With strategy, you don’t toss and turn all night fretting if this is *really* your best move. (Your strategist already did that for you.) ⁣
⁣A little strategy goes a long way. Brand guides save you years of meetings. Language guides save you years of editing. A campaign strategy lasts the life of the campaign. Content strategy guides your whole website launch (and maybe a few revamps, too.) ⁣
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Strategy just plain saves you. So ditch lunch, rustle up some , and wrap that review up before the sugar high even hits.
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