Ultimate Direction

We're kicking it into high gear! We've got four NEW products coming out next month providing an elevated style and design to fuel your run! We're excited to introduce two new handhelds and two new vests to our lineup. Stay tuned for more news coming soon 🔥

“Only those who will risk going too far can possibly find out how far one can go.” ~ T.S. Eliot

Running is a journey that starts and ends with you. Wherever you are on your journey, we're with you on the trails, pounding tarmac, and chasing summits.

We've got BIG things on our horizon! Can you guess what's coming next month? Here are a few hints:

Contoured fit that moves with you 🏃
Upfront storage for easy access 📱
Standout design that will catch your eye 👀
It's the whole kit and caboodle 🧳

Breathing is necessary for all endurance activities, and that's why we're proud to support our athlete, Tara Warren, for the 5th year in a row as she leads Running Up For Air-Malans Peak as race director!

Taking place this weekend, participants will run up and down Malans Peak (~6 miles, 2300' gain) in Utah for 3, 6, 12, or 24 hours! Not only are they completing this intense endurance course, but they're also fundraising to fight for improved air quality and a less polluted world 🙌 They already have a record-breaking 135 sign-ups and have raised nearly $40,000 for this important cause! Want to join in on the fun? Sign up for the race or donate here: https://malans.upforairseries.org

📸 &

Let's hear it for Justin Simoni, who will be tackling Old Man Winter Rally this Sunday 👏 We're rooting for you and all the runners and cyclists out this weekend!

“Everyone can be a runner, all ages, all levels, because a runner is not defined by how fast you are, but how much you love to do it." – Rob Steger

Reminder: you do not need to run fast, run hard, or run long to qualify as a runner. All you have to do is put one foot in front of the other 💪