Freelo Design

Modern Alkeme rebranding, the label needed to feel more premium and the branding needed to be more modern, clean and spicy. Modern Alkeme is detox for the fearless.

Recent -slight- redesign for Modern Alkeme. The request was to keep the essence of the original design, and adding a premium attribute to it.

2017 "Look and feel guidelines will be loosened to fit specific audiences, and brands will be more accepting of input from brand evangelists and employees at all levels of their organization."

http://www.thedieline.com/blog/2016/12/6/landor-releases-2017-brand-trends-to-watch

Landor Releases 2017 Brand Trends to Watch Get ready for the New Year. It would seem that the consumer of 2017 is going to want the best of everything—physical products and digital experiences, blasts from the past and the trends of the future. From VR and AR advances to nostalgic experiences like going to camp, brands will need to simultane...