Counterpart Strategies

The internet is in its orange glitter era thanks to Taylor’s new album release—
and Counterpart Strategies has been rocking orange for years. 🧡✨

But my own orange era is coming to a close.
Like any great artist, it’s time for my next album:
new visuals, new energy, same mission.

Think: swapping the glitter for a different kind of glow.
It’s going to be unforgettable.

Stay tuned—new brand loading behind the scenes.

// This “almost but not quite Taylor Swift” moment brought to you by my orange era’s farewell tour and ChatGPT’s questionable image generation skills. //

Something old is falling away.
A skin I’ve outgrown.
A version of me that once fit—until it didn’t.

As a creative founder, so much of my brand is me. And like most people on a growth path, I’ve changed. My services have shifted. My clients have evolved. My collaborators, my voice, my vision—all of it, expanding.

I knew a rebrand was coming.
The old identity had become too tight, too small, too outdated to hold where I was headed.

But the new shape hadn’t revealed itself yet.
And that space in between—where one version ends and the next hasn’t fully arrived—is a strange, squirmy place to sit.

It only softened when I stopped trying to push my way out of it.
When I gave it time.
When I let it be quiet long enough for something real to find me.

Then it did.

I crossed paths with someone who helped me see what I hadn’t yet trusted in myself.

And so, I said yes.
To the vision.
To the next level.
To the skin that finally fits.

And today, I bought the new domain.

I’m excited to see this unfold—and to share it with you as it does.

After years of working with some of the most grounded, skilled, and big-hearted business owners in New England… I finally made it official:
📍 I moved to Boston.

I’m originally from out west—and for a long time, that identity shaped me.
But over the years, the clients and collaborators I connected with most weren’t in my backyard.

They were here.

There’s something about the way New England shows up.
The integrity. The work ethic. The craftsmanship. The pride in doing things well. And the sense of community that quietly says, we’re in this together.

I’m building my business here because I want to be around more of that.

Yes, I’m looking forward to meeting new clients. But more than that, I’m excited to meet:
— Entrepreneurs I can lean on (and who can lean on me)
— Collaborators like designers, photographers, videographers, and stylists I can create with and get inspired with
— People who care about their community and believe the work they do has the power to improve lives
— People who want to build better, not just bigger

Because entrepreneurship can be lonely.
But I don’t think it has to be.

We can’t create great work—or great impact—on our own.

So—hi. 👋
I’m Elizabeth. I help businesses clarify their brand voice, message, and creative expression so they can show up with confidence and connect with the right people.

I’m building the next chapter of my brand—and I know exactly the kind of people I want to build it alongside.

If you’re in New England—and this resonates—I’d love to connect.
👉 [email protected] or DM me here

There’s only a few more months until the end of the year and I know you have some things you’ve been wanting to get done for your biz that you’ve been thinking about, struggling to DIY, or putting off. How good would it feel to start the new year off with a fresh look, the right words, or totally new direction?

Fall is a magical time and I’m ready to bring some magic to your business. ✨ Check out these four ways to get on my books before the end of the year.

Schedule a call to see if we’re a good fit! Link in bio. 🔗