XT3ch

Brand Identity for center for aesthetic correction of face and body

CHRIS AUSTIN is a real estate attorney with a focus on high-end property market. Opening of a new office and an expanding business required a new brand. The new brand should be sophisticated and project the image of power, authority, and confidence. It should be unlike typical legal brands, while looking expensive, yet slick and minimalistic.
We began with a series of interviews of the client and his past customers. The key themes were identified and structured, which laid the foundation for the creative brainstorming sessions. After several feedback loops, we narrowed the concept down to a few images that were effectively combined in the logo. Stylized letters C and A have a counter form plus sign that indicates that the business is more than a regular real estate attorney office. Letter A is reminiscent of the sign “greater than” that further emphasizes that the firm provides elite customer service and is second to none. The combination of a curved C and a sharp A creates a feeling of momentum, progress, and a final result.

Dickinson Center for the Futures of Native Peoples is a brand-new center of Native American arts and cultures, but it is unlike any other center. Its focus is the future, not the past. It is a place that builds new perspectives, generates new ideas, and creates new opportunities. A series of interviews and brainstorming led to further research of modern art brands. Our research included museums and modern art centers in Europe, Africa, and the Middle East. Our goal was to understand how other centers combine the themes of the past, traditions, and the future. The result was a minimalist logo, placing the four letters at the four corners of a square and creating a theme of different peoples coming together. A turned letter C subtly creates a hint of a counter form square in the middle – symbolizing a common interest that brings everyone together and a path toward the future

Logo for manufacturer travel vans

Logo for a race car parts company
More about this project https://xt3ch.com/projects/kinetic-raceworks

For inquires:
▶️Direct
✉️[email protected]
🌏XT3ch.com

Logo design for a music social media app
For inquires:
▶️Direct
✉️[email protected]
🌏XT3ch.com

Logo design for a hiking club in Seattle WA
For inquires:
↗️Direct
✉️[email protected]