Netcapital

Most founders treat their investor list like one big group. That could be a mistake.
Segment it.

Break it down by relationship:
• Inner circle (friends, family, mentors)
• Professional supporters (customers, advisors, partners)
• Community (followers, subscribers)
• Industry peers (founders, operators)
• Strategic advocates (mentors, brand fans)

Segmentation can help result in a more organized approach to your investor list.

One of the most common questions we get from founders is how to build an initial investor list.

Here are the major steps:
👉Start with the people most likely to support your raise
👉Collect their information in one place
👉Segment them into useful groups
👉Estimate potential interest
👉Prioritize them into tiers
👉and build a simple communication plan around that list

Read our guide for more detailed steps.

How Do You Build an Initial Investor List for Your Startup? Learn how to build an initial investor list for your startup, including who to include, how to segment contacts, and how to plan outreach before launch.

This week we’re sharing fundraising tips from one of our issuers. Here's tip #2:

👉“There's No Shortcut for Calling People.

Whether you're raising funds via equity crowdfunding or another method, you need to put in the hard work by calling people and meeting with them in person. You must have the attitude that you'll need to get every dollar into your offering yourself.”

In our latest blog post we break down the stages of a $1M Capital Raise.

Breaking Down the Stages of a $1M Capital Raise How to raise $1 million for your startup: this post outlines the typical phases of a $1 million raise, but success in fundraising is not guaranteed