In The Pink

Today brings a new beginning for our stores, and we’re happy to announce that all the In the Pink locations are now Lilly Pulitzer retail stores. Lilly = Happy. Happy = Cape and Islands and Newbury Street, therefore Lilly = Cape and Islands and Newbury Street! Since first meeting Lilly Pulitzer at her home in Palm Beach 24 years ago, this journey has been filled with experiences and interactions that are hard for me to capture in words. I have learned so much, had so much fun, met so many wonderful customers, and have been dazzled and amazed by the energy, talent, and dedication of the thousands of employees who have worked at ITP over the years. Thank you. – Gordon Russell

☀️LAST CHANCE to enter our Shift giveaway!☀️ We're giving away a $100 gift card to our sister store Shift, with locations in Chatham, Nantucket, & Mashpee! Just follow on Instagram and leave a comment on their most recent post to enter. Winner will be randomly selected tomorrow!

🌸GIVEAWAY ALERT🌸 Have you met our sister store Shift? Right across from ITP Mashpee, down the street from ITP Chatham, and around the corner from ITP Nantucket! We're holding a family contest tonight: Follow on Instagram and leave a comment on the latest photo for a chance to win a $100 Shift gift card! Entries due by 11:59pm Wednesday; winner will be randomly selected and contacted by Friday.

Loved having these beauties in our Boston store this weekend! They won themselves an ITP shopping spree at this spring's MitoAction Derby Day Benefit, and we loved helping them put it to use. Thank you Sarah, Rebecca, and Gabby for your support of a cause so close to our hearts! ❤️

Excited to have this cutie + the rest of the team hanging out in Chatham today! If you're shopping in Cha, bring your guy with you to check out this new performance wear brand...and their handsome pup Bunker 🐶

Why stop why we're ahead? The party continues in all stores this weekend - hurry in!!!! 🥂

Midnight Madness is here!!!! Shop 11am-midnight at in the pink Nantucket!

All smiles because something BIG is happening in our Nantucket store tomorrow! Who's joining us? 🙋🏻

Lasttttt day of our mid-summer party! Don't miss the fun in Boston, Chatham, Edgartown, Falmouth, Mashpee, & Osterville 🙌🏻

Rise and shine! ☀️ Grab that latte and hurry in for our happy hour special: free agenda with your $200 in-store spend until 12pm only! Chatham, Edgartown, & Osterville open at 9; Boston, Falmouth, & Mashpee will see you at 10. | Valid 7/29/17 in stores only.

ready for day ✌🏻of this party!

If you thought the weekend was fun, you just wait. Our biggest party of the summer kicks off in Boston, Chatham, Edgartown, Falmouth, Mashpee, and Osterville today! You do NOT want to miss this $$$