Fuji Bar

What started as a simple idea turned into something much bigger, and that’s thanks to you. From first bites to final boxes, your support has meant everything.

While our site’s empty for now, you can still find the last of our bars on Amazon and in select NYC retail partners.

And who knows — we might be back soon 🍵

With matcha love,
The FUJI Bar team

Hi Soho, your new favorite protein bar just arrived 🤩

We’re honored to be partnered with — the go-to for mission-driven brands and nostalgic faves 🥹

Come snag a Matcha bar this weekend — stocked with intention, made to fuel you 💚💪

Uhh…how are we already more than 1/3 through 2025??

Whether you’re crushing it or just hanging on —
don’t forget to take a break (preferably with a FUJI Bar) 😌

You’ve earned it 💚

It’s always Matcha this, Matcha that… We get it, you’re tired. So here it is…Wasabi 🌶️🔥

Same packaging, same ingredients, just swapping out the Matcha for a spicy kick. Available for a limited time only 😜💚

Last Friday, we teamed up with Arc’teryx Community Run Club to fuel and with our FUJI Matcha Bars 🤩✨

Nothing better than movement, community, and good snacks. See you at the next one 💚💨

Movement meets matcha 🍵⚡️

Proud to sponsor Arc’teryx’s () Community Run Club tomorrow — sign up in bio 🏃‍♀️💨

Kicking off the first Arc’teryx Community Run Club of the year with Samantha D**g () and Asian Trail Mix ✨

🗓️ Friday, 3/21 at 6:15 PM ET
📍 Arc’teryx Brookfield, 230 Vesey St
☝️RSVP in bio

Fueled by FUJI Matcha Bars & Topo Chico 💪💚

Wellness-checked, Mr. Milchick approved 👨‍💻✂️

We started FUJI to fuel movement—whether that’s a morning flow, a long run, or just getting through the day ☀️✨

This March, we’re bringing that to life with some exciting partnerships in the spirit of movement. Can’t wait to share more soon 🤩💚

Take that afternoon matcha protein break 🤷‍♀️💚

Austin, we’re on our way 🤠💨

Catch FUJI Bar with Pop Up Grocer on East 6th Street from March 7 to April 6, 2025—just in time for SXSW 🤩🥳

Come fuel up and try our Matcha Protein Bars IRL. Limited run. Don’t miss it. 💚🍵

Matcha love floating your way 💚🎈

Especially today, we wanted to show some extra love and gratitude for our FUJI community—thank you for being part of this journey with us ☺️