MullenLowe U.S.

Every element intentional, every decision purposeful. 
’s identity was crafted with the same rigor as the work on their walls.  

The open color palette and modular structure create an adaptive canvas defined by the artists it celebrates.

Design Agency: .design
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Featured Artist: Mamadou Barry

.design turned ’s physical form into brand form.

The same lines that shaped the house now shape the system — a visual language that extends into sound, translating its architectural patterns into musical fractals.

Design Agency: .design
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Featured Artist: Michele Hicks
Featured Artist: Christian Chambers
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PanelPicker voting is officially live and we’ve got two panels in the mix this year from the beautiful minds of Donesh Olyaie, Head of Strategy, and Karla Burgos, Director, Social Strategy: 

📈 Reclaiming Creativity as a Business Driver

🦩 The Love Island Effect: Turning Viewers into Buyers

ADC’s Be Seen By The Best Eyes demonstrates masterful character design, visual storytelling, and technical ingenuity that pays tribute to the festival’s rich heritage.

From saucy noodles and bulging neck sacs to 250 synchronized mechanical gears, each vignette in this hyperreal Eye-verse came with its own unique complexities.

Huge thanks to for bringing our vision to life with such imagination and meticulous detail.

“Be Seen By the Best Eyes” honors the rich heritage of celebrating exceptional design while daring the creative community to create work that demands to be seen. 

At the heart of this campaign is the eye—a metaphor for the discerning gaze of industry jurors. This simple shape transforms into a powerful storytelling device in the hypnotic Eye-verse of Pixar-esque characters and 90s MTV energy. 

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Music and Sound Design: .studio