Afternoon Creative

Honored to see this green and plum bathroom featured in

This project captures so much of what I love about design, honoring the history of a home while infusing it with warmth, color, and personality.

Thank you to Apartment Therapy for such a thoughtful feature and to the wonderful collaborators who helped bring this vision to life.

Swipe to see the before and the whole transformation ✨

→ Read the full story: https://www.apartmenttherapy.com/victorian-meets-modern-bath-redo-37515973

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When I’m designing an interior space, I’m looking for a few main things:

1 - What are the functional needs of the space? How will it be used?
2 - What are the existing architectural elements that can be incorporated, enhanced, or updated, and
3 - How should someone feel when they are in the space?

Once those items are figured out, the design form flows.

Take this office, for example. When taking stock of the square footage and contours of the once dark, underused, unfinished storage space, I hit the jackpot. I found a hidden window that had been blocked by a closet jutting out from the neighboring room.

I removed the closet, opened up walls, put in new floors, plaster, and ceilings, new lighting, cheery paint, and floral wallpaper. I added ample storage under the sloped ceilings and even slipped in a perfectly-sized chaise lounge for times when a change of scenery is needed.

The space is now a light-filled office that is the happiest room in the house, the perfect place to spend the workweek, if I do say so myself.

Plus the added bonus that light from this window now floods the hall and down the stairway, making light magic every morning 🤌.

Want to see what your space can do? Send me a DM to learn more about my interior design services.

Design

I’ve noticed lots of new faces around here, and it’s been a while since I introduced myself, so here it goes.

Hi, I’m Elana. I’m a multidisciplinary designer and the owner of Afternoon Creative, a design studio with one foot in graphic design and the other in interiors.

On one side, I help businesses in the design and construction industry attract the right clients through strategic branding and websites, delivered in just two days to fit even the busiest schedules.

On the other, I help homeowners—especially those lucky enough to live in old houses—bring out the story of a space, honoring its original character while making it feel functional and fresh for modern living. I love reimagining floor plans, obsessing over tile and just-right paint colors, and turning quirky corners into moments of magic.

My style is bold but balanced. I gravitate toward color, pattern, and thoughtful details that make a space or brand feel truly personal.

Beyond my business, I’m a mom to two littles and a weird-but-lovable 60lb dog. And my favorite form of self-care? Hands down organizing a messy drawer.

Whether you’re here for branding, interiors, or a little bit of both, I’m so glad you’re here!

Now your turn: what’s your favorite way to recharge?

Bye bye beige, things are getting colorful in here! Some WIP snapshots of last week’s site visit, before we moved in. Can’t wait to share more!

And what do you think of these green coffered ceilings? Personally, I’m obsessed.