Hyperfocus Arts
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Most agents post content and hope for comments. We build content designed to force them.
That’s exactly what Lance Dasilva, Realtor, Century 21 Scheetz came to us for—a strategy that actually works.
He was ready to invest in his social media presence this year and step up his game. He’d seen other agents killing it online, building audiences and winning clients. He had the desire. He just needed direction, strategy, and the right partner.
We didn’t start with deliverables. We started with a plan built around three core pillars:
🎓 Educational – to build trust
🎬 Entertaining – to stop the scroll
📖 Your Story – to create emotional connection
This “Guess the Bloomington Neighborhood” video is our Entertainment pillar in action.
But here’s the strategy behind it:
It’s bait.
A fun, low-stakes invitation for his audience to comment where they think the neighborhood is. Every comment gives Lance a reason to reply—to start a conversation, answer a question, build a relationship.
That interaction tells the algorithm: this content matters.
So it pushes this video to more people. And then pushes all his content further.
This isn’t just about being fun. It’s about ROI.
Now thousands of people are watching his content.
-The VP of his company messaged him: “You are famous! Great video. Valuable content.”
-Another agent reached out and said: “Video quality is excellent, audio is excellent. That’s why I reached out to you.”
-One of the highlighted businesses in this video also reached out to Lance after this was posted and said: "This reel is amazing... thank you so much."
Lance isn’t just posting anymore. He’s building a community—and becoming THE GUY in his market.
We're looking for two types of people:
1. Realtors (or lenders, custom builders, roofers, electricians) who know they need better video but have no idea where to start.
2. Business owners tired of videos that just sit online—they want content that actually brings clients.
If that’s you, let’s talk. I help you stand out, build trust, and turn content into clients—without the guesswork.
Which one surprised you most? Drop it in the comments!
11/19/2025
Woke up today to some incredible news: my business was voted #1 for Video Production here in Bloomington!
It's a surreal feeling. When my wife and I moved here two years ago, I knew about five people. That first year was humbling. I spent it grinding, networking, and working my butt off, just hoping my work would speak for itself.
Then, 2025 hit, and something shifted. People started recognizing me on the street. I'd get calls that started with, "So-and-so told me I had to call you." The community that I worked so hard to become a part of was finally embracing me back.
This award isn't just a trophy. It's a symbol that the hard work is paying off. It's a feeling that the late nights and the hustle were worth it.
If you're new in town or just starting out, let this be your sign: you can start with nothing and build something meaningful. It just takes one step at a time.
And if you need a video producer who will work his butt off for you... well, I guess you now know who to call. 😉 Thank you, Bloomington!
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47404
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
| Saturday | 12pm - 3pm |
