Hakkola Horizons LLC

You do not need to be more disciplined.

You need one better rule.

If your marketing block keeps disappearing every time client work pops up, stop deleting it.

Move it instead.

That one shift keeps business development from quietly falling off your calendar.

Deleted = gone.

Moved = still happening.

That’s the difference between “I should post more” and actually being consistent.

Save this and try it for one week.

"Your career is a process of elimination. You have to try some stuff before you're going to figure out what works and what doesn't."

That's Jess Britt's answer to the question every founder is secretly asking.

Most of us treat failed experiments like wasted time. The founders who actually build something lasting treat them like data.

Every contract that didn't fit. Every offer that didn't land. Every relationship that quietly wound down.

That's not noise. That's the signal getting clearer.

In Episode 029 of FoundHer Rising, Jess and I get into how she built her consulting business by getting good at elimination, not just acquisition.

🎧 Listen now wherever you access your podcasts!

Apple: https://podcasts.apple.com/us/podcast/hidden-calendar-rule-costing-founders-their-best-clients/id1854103475?i=1000770771768

Amazon: https://music.amazon.com/podcasts/dbbe398c-36f9-4eee-b33d-2a39b9038c12/episodes/b52a0f29-f08d-4207-b459-041edb4677ad/foundher-rising-with-christine-hakkola-hidden-calendar-rule-costing-founders-their-best-clients-with-jess-britt-foundher-rising-s01-e29

Spotify: https://open.spotify.com/episode/2cUhugK0kieTAyV7elEsQf?si=x2BDfseySsi2kqz1I2pN8g&nd=1&dlsi=e7ea573e3c904529

You built the wait list. You hired your first contractor. And then you realized your clients weren’t automatically ready to work with someone else.

This is the shift most service founders don’t see coming.

Your audience didn’t sign up for “a therapist” or “a coach” or “a consultant.” They signed up for you.

The trust that built your solo practice was personal. It doesn’t automatically transfer to your team, no matter how skilled or qualified they are.

That doesn’t mean you’ve done something wrong. It means the business has entered a new phase, and the marketing has to evolve with it.

You’re no longer only marketing yourself. You’re building trust in a brand, a team, and a broader client experience.

This week on FoundHer Rising, Sara Coyle of Connected Roots Therapy shares what she’s learning in real time as she grows beyond a solo practice and navigates the realities of building a group practice intentionally.

🎧 Listen now wherever you access your podcasts!

YouTube: https://youtu.be/tBVHU1uCAWw?si=kVJgXN4Fnl1tQCYx

Apple: https://podcasts.apple.com/us/podcast/why-your-business-needs-boundaries-to-scale-with-sara/id1854103475?i=1000769637236

Amazon: https://music.amazon.com/podcasts/dbbe398c-36f9-4eee-b33d-2a39b9038c12/episodes/7332b51c-8b45-4c8a-8731-206ce753f9f0/foundher-rising-with-christine-hakkola-why-your-business-needs-boundaries-to-scale-with-sara-coyle-foundher-rising-s01-e28

Spotify: https://open.spotify.com/episode/2351WJd4XP9WJTT7fw4L2m?si=6231f95d17d94a81

"I don't have time" is rarely about hours.

Most of the time, it's a priority problem dressed up as a time problem.

If you're not making sales calls, building case studies, or showing up where your next clients are, the calendar isn't the issue. The business is structured around things that feel more urgent than growth.

That's a different fix.

You don't solve a priority problem with better time blocking. You solve it by changing what gets your time first.

🎧 Listen now wherever you access your podcasts!

YouTube: https://youtu.be/vN-SX9JydMo?si=aDMVvhRZvNNGa42I

Apple: https://podcasts.apple.com/us/podcast/how-to-get-clients-after-your-warm-network-runs-out/id1854103475?i=1000768565717

Amazon: https://music.amazon.com/podcasts/dbbe398c-36f9-4eee-b33d-2a39b9038c12/episodes/932790f8-1dc9-4c1e-94c2-9d18911b4f7d/foundher-rising-with-christine-hakkola-how-to-get-clients-after-your-warm-network-runs-out-with-shenelle-b-foundher-rising-s01-e27

Spotify: https://open.spotify.com/episode/29uS436EY4MBIB7eP4Bae9?si=8bd1fe54edc245b9