ELK Strategies

UPDATE: About a year ago, we posted this one image that unexpectedly went viral. Thousands of shares. Hundreds of comments. And one clear message: PBS is Punk.

Many thanks to PBS for collaborating with us on this project.

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Click right here: https://twocrowcollective.com/pages/pbs-is-punk

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📺💥 PBS is punk.
Not because it’s loud. But because it cares.

In a world that profits off ignorance and noise, PBS stood up for education, art, and accessibility for everyone. No ads. No billionaire backing. Just Big Bird, Reading Rainbow, and Mister Rogers teaching us how to be kind, curious, and critical thinkers.

Now they’re being defunded because truth, empathy, and community are apparently too radical.

Support local stations. Stand for storytelling.
PBS raised generations of curious kids that ask important questions. That’s punk. 🖤

Support the Foundation or your local station here: https://www.pbs.org/about/about-pbs/support-pbs/

Finally over the funk, so talking about my time at as well as a particularly illuminating "a-ha/duh" moment with a potential client.

Building in Public: Island Time / Give the People What They Want Wait. You just…talk to people?

Make a decision - and make sure it's the right one! But what if it's not? But maybe it is?

Entrepreneurship means either way, YOU'RE the one who has to make that call.

Building in Public: D is for decision Master of Your Domain

In the mad rush to get ELK Strategies up on its feet, I wasn't even THINKING about a logo (and everything that goes into creating one) until It was almost too late.

Building in Public: Logo My Ego You get what you pay for

Science says that humans have nearly 60,000 thoughts a day - how do you know if any of them are any good?

Building in Public: Entrepreneurial Hypothesis Testing aka Who Ya Gonna Call? When in doubt, how not to flail about.

I'll be attending later this month - what's better than an incredible conference? A discount to said conference. Register today and skip the FOMO https://experimentationisland.com/ #

So - why ELK Strategies? And what does Cerebus have to do with it?

Building in Public — What’s in a name? Or 238 of them?

We're gonna do it live! ELK Strategies invites you to come on the journey with us as we build our data strategy & analytics consultancy in public. Find us on Medium

ELK Strategies: Building in Public Going for the gusto, one post(o) at a time

The truth: Late last year, I left the job I’d left my job for. You read that right.

It wasn’t great, and it certainly wasn’t fun. Sometimes things don’t work out the way you expect.

Here’s the thing though - those unexpected turns can lead to something even better. Something fun. Which is why I’m thrilled to share that today I’m launching ELK Strategies (www.elkstrategies.co) a data strategy and analytics consultancy dedicated to helping non-profit organizations harness the power of their data.

At ELK Strategies (https://www.linkedin.com/company/elk-strategies), we know that data isn’t just numbers - it’s a tool for creating impact, making better decisions, and driving significant change. We also know that data work doesn’t have to be dour and it certainly doesn’t have to be dire; it can spark innovation and chart new courses. I’m excited to partner with mission-driven organizations across the public media world—and beyond—to help them make their data actionable, tell stronger stories, find that innovation and achieve meaningful outcomes.

We’ll do that through working with you and your organization across four key areas:

- Data Strategy - Where are you today, and why are you there? Will it help get you where you want to go tomorrow?
- Business Intelligence - Let’s bring some order to your data household.
- Data & AI Literacy - Not everyone in your organization needs to be an analyst - but how great would it be if they were all able to talk about & use the data you have, effectively and efficiently?
- Analytics & Insights Support - Better reporting, cleaner dashboards, discovering what your data is telling you aka the good stuff

ELK Strategies is now accepting clients; if you’re ready to start your journey toward making smarter, data informed decisions, grab some time to connect. I’m looking forward to it. https://calendar.app.google/YNRziEAdrFQvkvoX9

Appointments