Under Armour Freedom

Under Armour Freedom is excited to announce a multi-year commitment to the Travis Manion Foundation as the exclusive National Presenting Sponsor of TMF's Character Does Matter Program as well as the exclusive Athletic Apparel Sponsor. The partnership will continue to provide support for veterans and families of the fallen to develop and inspire the next generation of leaders.

Character Does Matter provide the opportunity for veterans and families of fallen heroes to redefine their roles in the community and to teach character and leadership lessons to young adults through team-building exercises, discussions, and experiential learning challenges. More than 55% of veterans say that they feel disconnected from civilian life. More than one in three young adults (16 million) have never had a positive role model or mentor. The Character Does Matter Program is designed to address both of these major issues in our communities, already impacting more than 300,000 youth since the inception - and they're just getting started.

Travis Manion Foundation