Wizard of Ads Partners

Naming details takes guts and makes you trustworthy.

How Being Specific Makes You More Persuasive Dear Reader, Words can be armor… or a mask. Most people use them to hide. They talk in safe slogans — quality service, fair prices, customer care. It feels professional. It’s not. It’s invisible. Specifics make you believable. They paint pictures. They build trust. They make people see you. ...

It started out magically but then their video game gave away all their secret sauce.

This campaign was ALMOST perfect... Watch above or read below. Matthew Burns: Steve, you've got a two-parter here we're going to do in one video, and it's because you like something and they pi**ed you off. Stephen Semple: It was so close. Matthew Burns: Exactly. So we're going to talk about Kit Kat's new little